Drip to QuickSight

This page provides you with instructions on how to extract data from Drip and analyze it in Amazon QuickSight. (If the mechanics of extracting data from Drip seem too complex or difficult to maintain, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)

What is Drip?

Drip is an eCommerce Customer Relationship Management platform that gathers and organizes customer data, then enables online retailers to craft personalized omnichannel buying experiences.

What is QuickSight?

Amazon QuickSight is the AWS business intelligence tool for creating dashboards and visualizations. Users are charged per session only for the time when they access dashboards or reports. QuickSight supports a variety of data sources, such as individual databases (Amazon Aurora, MariaDB, and Microsoft SQL Server), data warehouses (Amazon Redshift and Snowflake), and SaaS sources (Adobe Analytics, GitHub, and Salesforce), along with several common standard file formats.

Getting data out of Drip

You can collect data from Drip’s servers using webhooks and user-defined HTTP callbacks. Set up the webhook in your Drip account, and define a URL that your script listens to and from which it can collect the data.

Sample Drip data

Once you've set up webhooks and HTTP endpoints, Drip will begin sending data via the POST request method. Data will be enclosed in the body of the request in JSON format. Here's a sample of what that data might look like.

{
  "id": "z1togz2hcjrkpp5treip",
  "status": "active",
  "email": "john@acme.com",
  "custom_fields": {
    "name": "John Doe"
  },
  "tags": ["Customer", "SEO"],
  "time_zone": "America/Los_Angeles",
  "utc_offset": -440,
  "created_at": "2017-06-21T10:31:58Z"
  "ip_address": "123.123.123.123",
  "user_agent": "Mozilla/5.0",
  "lifetime_value": 2000,
  "original_referrer": "https://google.com/search",
  "landing_url": "https://www.drip.co/landing",
  "prospect": true,
  "base_lead_score": 30,
  "lead_score": 65,
  "user_id": "123"
}

Preparing Drip data

You need to map all the data fields in the JSON data from your webhook into a schema that can be inserted into your database. For each value in the response, you need to identify a predefined datatype (i.e. INTEGER, DATETIME, etc.) and build a table that can receive them.

Loading data into QuickSight

You must replicate data from your SaaS applications to a data warehouse (such as Redshift) before you can report on it using QuickSight. Once you specify a data source you want to connect to, you must specify a host name and port, database name, and username and password to get access to the data. You then choose the schema you want to work with, and a table within that schema. You can add additional tables by specifying them as new datasets from the main QuickSight page.

Using data in QuickSight

QuickSights provides both a visual report builder and the ability to use SQL to select, join, and sort data. QuickSight lets you combine visualizations into dashboards that you can share with others, and automatically generate and send reports via email.

Keeping Drip data up to date

Once you’ve coded up a script or written a program to get the data you want and move it into your data warehouse, you’re going to have to maintain it. If Drip modifies its webhook implementation, or sends a field with a datatype your code doesn't recognize, you may have to modify the script. If your users want slightly different information, you definitely will have to.

From Drip to your data warehouse: An easier solution

As mentioned earlier, the best practice for analyzing Drip data in Amazon QuickSight is to store that data inside a data warehousing platform alongside data from your other databases and third-party sources. You can find instructions for doing these extractions for leading warehouses on our sister sites Drip to Redshift, Drip to BigQuery, Drip to Azure Synapse Analytics, Drip to PostgreSQL, Drip to Panoply, and Drip to Snowflake.

Easier yet, however, is using a solution that does all that work for you. Products like Stitch were built to move data automatically, making it easy to integrate Drip with Amazon QuickSight. With just a few clicks, Stitch starts extracting your Drip data, structuring it in a way that's optimized for analysis, and inserting that data into a data warehouse that can be easily accessed and analyzed by Amazon QuickSight.